Knowledge is power

Here's a tip for all companies looking to do business in another part of the world. "Know" your potential market. This sounds like the most basic of all recommendations however what we heard over the last few days how many companies really have no idea about Brazil.

What? No idea about the one of the biggest emerging markets. Yes, this seems to be the case. Here are some"classic examples":

• Brazilians speak Portuguese not Spanish
• There is more than one currency in South America. Each country has their own
• The best- driving from Sao Paola to Bogota, Colombia is not really a feasible option

So, the bottom line if you plan to do business take the time to research your market. A little knowledge can go along way.