A little fun with words.....

I love photos, it's true! I especially love taking photos of oddities. One such photo was something I saw on the bus the other day. I was sitting towards the front and saw the sign "Brandslackare". The marketer in me immediately kicked into over drive. I figured that "brandslackare" didn't mean what I read it for literally - a brand that is sub par. I walked around for the next two days wondering "what in the world could a brandslackare be?". Today, I saw a sign and immediately knew- a brandslackare is a fire extinguisher. I like my story better about a subpar brand. Knowing what a brandslackare is, won't deter me from having a little fun with it in my business classes. I may create a gag award of "brandslackare" for the student who is best at putting out fires in their respective groups !