Branding fashion

It's no secret, there are certain topics that really light me up. Travel is definitely one but even more than travel, it's clothes! Today we went to the Danish Design Institute where we had a discussion on what the  Scandinavian Design Industry, especially clothes, is doing to improve sustainaiblity. 

It's an interesting concept- branding Scandinavian design as the most sustainable. It is definitely a niche that they can claim, no one else has it. When we think of haute couture we think of French and Italian designers like Chanel, Hermes, Prada and Versace. When we think of American designers we think of high quality designers such as Ralph Lauren, Tommy Hilfiger. However, when we think of Scandinavian designers not too many come to mind. It was exciting to see that not only did this industry recognize that they had a branding problem but that they correctly identified an area that they can definitely claim as their niche!